Research Methods in
Business Studies
A Practical Guide
3rd Edition

By Pervez Ghauri & Kjell Gronhaug
Financial Times / Prentice Hall
September 2005
ISBN: 0273681567
275 Pages, Illustrated, 6 ¾" x 9 ¼"
$77.50 Paper Original

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This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research.

Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyze and present the data.

Contents
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report


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