Research Methods in Business Studies,
4th edition
By Pervez Ghauri & Kjell Gornhaug
Pearson Education
June 2010
ISBN: 9780273712046
272 Pages
$97.50 Paper original
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report